zanox advertisers benefit from new global sales structure: Optimum programme control thanks to targeted and precisely tailored service offerings
Berlin, 15 August 2014 – zanox is expanding its activity in Global Account Management and Global New Business. Besides the management and acquisition of top global customers, the England-based team will focus primarily on the promising field of SME/longtail business. In doing so, the service offering will be customised to meet the demands of the different customers.
To implement the new strategy, zanox is bringing a strong management team on board. With Lara Horne as its Global New Business Director, zanox is gaining a real expert in affiliate marketing. From 2009, she was responsible for new customer business at the successful zanox subsidiary, Affiliate Window, and already demonstrated there how targeted and customer-oriented acquisition and support of top advertisers works.
At her side, Robert Turner will work on further expanding SME/longtail business as Global New Business Team Leader. He, too, brings an enormous wealth of experience in this field from the same position at Affiliate Window.
"With Lara Horne and Robert Turner, we have gained two experts, who have succeeded in further developing advertiser potential in an already established market. The zanox Group's customers will benefit from these skills and see positive development of their business," says Stefanie Lüdecke, zanox CSO. "By further developing our advertiser strategy, we are strengthening the global affiliate business and placing an even stronger emphasis on advertiser development. With this, our global services are more closely aligned with the needs of our various customer groups," adds Lüdecke.
zanox is the leading performance advertising network in Germany and Europe. With over 600 employees across the globe, the zanox Group - comprising the companies, zanox, Affiliate Window, eprofessional and metrigo - supports companies from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox's transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 4,300 advertisers bank on the zanox global publisher network. With the zanox marketplace, zanox connects advertisers and their agencies with publishers, thereby providing them with opportunities for the monetisation of their traffic.
The zanox Group has its headquarters in Berlin and branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, the USA and Brazil.
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