Tools for publishers

As one of our publishers, we want you to be able to focus completely on expanding your publisher business model. Therefore, we have developed tools aimed at making your work with zanox as efficient and effective as possible. Check out some of these tools below!

zanox marketplace

The zanox marketplace is our user interface and supports you in managing your business with us:

  • Showcase your business with a comprehensive publisher profile
  • Find the best affiliate programmes for your business model in our KPI-driven programme directory
  • Receive invitations directly from interested advertisers
  • Optimise your traffic in real time

 

Tracking

With a proven track record for accuracy and reliability, zanox provides market-leading tracking covering all your performance KPIs. Business models such as performance-based display advertising and mobile advertising are also supported.
Benefit from multiple tracking methods: Using a variety of techniques zanox ensures tracking of the maximum possible number of transactions:

  • ID tracking
  • Fingerprint tracking
  • Cookie tracking

Read more about our affiliate tracking methods.

 

Flexible Sub-ID tracking

Sub-ID tracking lets you attach your own parameters to zanox tracking URLs, being able to have more detailed reports about your performance. Up to four different IDs are supported for each affiliate link. When a potential customer clicks on your ad media and GPP parameters are filled in, the values are then stored in the zanox tracking system. If a commission is generated, we attach your parameters to the commission in your statistics. This enables to to track back which link has generated a commissions.

An example of a tracking URL with parameters looks like:

http://ad.zanox.com/ppc/?1234c5678&zpar0=[[value]]&zpar1=[[value]]

The values can be used to gain more information about the location or design of the ad media or about the channel that was used.

Some examples:

http://ad.zanox.com/ppc/?1234c5678&zpar0=[[newsletter]]&zpar1=[[editorial-link]]

http://ad.zanox.com/ppc/?1234c5678&zpar0=[[blog-article]]&zpar1=[[image-dress]]

Learn more in our Sub-ID management guide.

Shared Tracking

Optimise your business in real time! With shared tracking, you receive a real-time notification every time a lead or sale is tracked via a server-to-server call. Simply configure the tracking URL you want to be notified with. You can also add additional parameters, such as sub-ID or calculated commissions.

Read more about real-time publisher tracking

Enhanced statistics

Keep track of your performance with our enhanced statistics. Our detailed statistics and up to date reportings provide you with an in-depth analysis all the way down to transaction level. Enhances statistics also include:

  • Multiple currency support
  • Rich CSV and Excel exports
  • The option to customise and save your reports

Data feeds

zanox data feeds are standardised, validated advertiser product catalogues. These contain data, such as product descriptions, image URLs and tracking URLs, to offer more detailed information on advertisers' products. Data feeds can also be accessed automatically via API for complete automation.

On help.zanox.com you can download our publisher user guide for product data feeds to find out more.

The Datafeedr plugin for Wordpress allows you to promote zanox advertiser programmes easily via data feeds, which are compatible with the zanox data feed system.

Deeplink generator

Create deeplinks to specific product landing pages with ease. By simply copying any URL from an advertiser you are approved for into the deeplink generator, you will instantly receive a personalised affiliate link. Start using the deeplink generator now!

Product finder

With our product finder, you can look for specific products across multiple programmes and export the results in CSV or XLS formats. In addition, you can search across programmes, keywords and selected regions. Start your search query now!

Click error report

Having broken links implemented on your ad space results in a bad user experience and a decrease in earnings. By checking the click error report regularly, you can easily find out where broken links are implemented to fix them.

Ad Delivery

zanox Ad Delivery is an ad serving solution for managing and optimising ad media using zanox media containers on your website. You can use the dashboard to configure your media container with your desired banners - no more fiddling around with html codes for each banner! Banners will then be rotated automatically. Read more or go to bit.ly/AdDelivery and start optimising your banner ads now!

Incentive finder

The incentive finder is your one-stop shop for searching all zanox programmes for incentives. Alternatively, you can also find an overview of the latest promotions, here.

Cookie Checker

The zanox Cookie Checker is a small and extendable java script, which can be integrated into your website to give your users advise on their cookie settings with just the click of a button. The script checks if first party and zanox third party cookies are enabled in the user’s browser. Additional third party checks can be added. With this white label solution you can ask your users to check their cookie settings to ensure that your affiliate marketing tracking works.

The zanox Cookie Checker is available on github.

API

The comprehensive zanox API provides you with direct access to your zanox publisher data, whenever you want it. Export your data from zanox and automate your business with us!

Developer portal

Become part of our developer community and develop add-ons to the zanox systems that will make a difference for other users in the zanox network. Start now!

Affiliate app for publishers

Check your performance and zanox news on your iPhone®, iPad® or Android smartphone! With the zanox app you can keep track of your real-time revenue anywhere, anytime. Various statistics are available, such as:

  • Current balance
  • Today's and yesterday's revenue
  • Latest leads and sales

Help for publishers

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