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Last month, we published our Mobile Performance Barometer. Remarkable growth rates again demonstrate the impact of mobile devices on the shopping behavior of modern consumers. It’s not only mobile sales that are increasing. The number of transactions in affiliate marketing is also growing, reflecting the optimization of advertiser’s mobile shops. However, many advertisers are yet […][…]
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Time to warm up for the affiliate competition of the year! The zanox Olympics will run from 13th June until 8th July. Our annual sales rally encourages advertisers to provide their best promotions to publishers, motivating them to maximize their promoting efforts. It’s a win-win situation – both publishers and advertisers get the chance to […][…]
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Smaller publishers have a harder time getting noticed and showing their true value to advertisers, especially compared to the huge branded affiliate companies. Large affiliate sites are primed to convert customers across a variety of devices, optimized to winning the last click. That is why it is important for smaller affiliates to present themselves in […][…]